A Review of "Contagious: Why Things Catch On" and its Application for Sortition
demlotteries.substack.com
As a proponent of democratic lotteries I am quite interested in how to promote and market ideas, which is why I read Jonah Berger’s Contagious: Why Things Catch On. Berger is a professor of marketing from the University of Pennsylvania. Below is a summary of the main points of his book. I’ll then go into some possible advertising with sortition and with an organization promoting sortition called
A Review of "Contagious: Why Things Catch On" and its Application for Sortition
A Review of "Contagious: Why Things Catch On…
A Review of "Contagious: Why Things Catch On" and its Application for Sortition
As a proponent of democratic lotteries I am quite interested in how to promote and market ideas, which is why I read Jonah Berger’s Contagious: Why Things Catch On. Berger is a professor of marketing from the University of Pennsylvania. Below is a summary of the main points of his book. I’ll then go into some possible advertising with sortition and with an organization promoting sortition called